#musing

Introducing Khoob Group
Introducing Khoob Group
Introducing Khoob Group

Jan 15, 2022

Khoob Bhaalo

A 10 year journey and (re) introducing Khoob Group.

I moved back to India 10 years ago.

My mom asked be what I'll be doing.

My answer was some industry jargon laced mumbo jumbo.

She simply shook her head smiling and said "Khoob Bhaalo"

"Very good" in Bengali.

"Bahut Khoob", "Khoob Surat" … it's a pretty region agnostic word.

So a few weeks later I set up Khoob (mainly for compliance).

TBH, I had no idea what I was going to do and wanted to explore…

Since then:

I started Lazy Eight, a creative agency with ~400 clients world wide.

Started a few small and large exploratory projects with friends.

I also invested in some killer founders I met through Lazy Eight.

Today I'm happy to announce: Khoob Group and it's three verticals:

Khoob Studio : Lazy Eight will be rebranded to Khoob Studio.

Khoob Labs : A venture studio to explore ideas of our own.

Khoob Fund: A fund where we will continue backing killer founders.

Let's chat? n@khoob.group


I moved back to India 10 years ago.

My mom asked be what I'll be doing.

My answer was some industry jargon laced mumbo jumbo.

She simply shook her head smiling and said "Khoob Bhaalo"

"Very good" in Bengali.

"Bahut Khoob", "Khoob Surat" … it's a pretty region agnostic word.

So a few weeks later I set up Khoob (mainly for compliance).

TBH, I had no idea what I was going to do and wanted to explore…

Since then:

I started Lazy Eight, a creative agency with ~400 clients world wide.

Started a few small and large exploratory projects with friends.

I also invested in some killer founders I met through Lazy Eight.

Today I'm happy to announce: Khoob Group and it's three verticals:

Khoob Studio : Lazy Eight will be rebranded to Khoob Studio.

Khoob Labs : A venture studio to explore ideas of our own.

Khoob Fund: A fund where we will continue backing killer founders.

Let's chat? n@khoob.group


I moved back to India 10 years ago.

My mom asked be what I'll be doing.

My answer was some industry jargon laced mumbo jumbo.

She simply shook her head smiling and said "Khoob Bhaalo"

"Very good" in Bengali.

"Bahut Khoob", "Khoob Surat" … it's a pretty region agnostic word.

So a few weeks later I set up Khoob (mainly for compliance).

TBH, I had no idea what I was going to do and wanted to explore…

Since then:

I started Lazy Eight, a creative agency with ~400 clients world wide.

Started a few small and large exploratory projects with friends.

I also invested in some killer founders I met through Lazy Eight.

Today I'm happy to announce: Khoob Group and it's three verticals:

Khoob Studio : Lazy Eight will be rebranded to Khoob Studio.

Khoob Labs : A venture studio to explore ideas of our own.

Khoob Fund: A fund where we will continue backing killer founders.

Let's chat? n@khoob.group